A month later, her e-mail inbox was “exploding” with requests from labels who wanted to meet with her. “I never had the right opportunity to get there until I met Cirkut, until he let me express myself and be free.”Īfter some time writing and recording together, Max felt ready to upload the song “ Anyone But You,” a soulful, catchy kiss-off, to SoundCloud. “I ended up in the sound that I’ve always wanted to be in,” she says.
“Everyone had their own ideas, and they wanted to mold me into something I wasn’t.” “It was very tough to get people to believe in my project,” she says, recalling the many times she had to leave sessions in frustration or discomfort. At the time of her fateful haircut, she’d been in L.A. Max is calling from Los Angeles while she packs for a promo tour in Asia. “It’s important to do something outside the box, and maybe that’ll inspire people do also do something outside the box.” “ is about being what you want to be and who you want to be and just embracing that,” says the 25-year-old singer, who’s best known (aside from the hair) for her 2018 single “Sweet but Psycho,” which has been viewed more than 312 million times on YouTube and hit Number One in the U.K., Sweden, Finland and Norway. Three years ago, using a pair of shears and heated tools, she created the much-discussed hairstyle she has now - parting her blonde hair down the center, with one side creating an angular, chin-length bob and the other falling in long, beach-y waves. Ava Max cuts all her own hair, even her wigs.
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